With the Flos Aim, the Bouroullec brothers reinterpret the pendant lamp. Its eye-catching cable work and the spotlight-like lamp heads make Aim an extraordinary eye-catcher. The pendant gives you maximum flexibility for creative lighting ideas – exactly what the Bouroullecs had in mind with their design.
Flos Aim lamps and pendants
"We are always interested in designing products that, on the one hand, satisfy functional needs
and on the other hand propose a particular way of life, that we
– as designers – can also represent." Erwan Bouroullec, one of the designers of Flos Aim
and on the other hand propose a particular way of life, that we
– as designers – can also represent." Erwan Bouroullec, one of the designers of Flos Aim
Flos Aim bestsellers
Flos Aim – creative lighting solution with maximum design freedom
Flos Aim is a decentralized pendant lamp that combines practical utility with dynamic design. In the modern interpretation of the monkey swing by Ronan and Erwan Bouroullec, the cables are the design defining element. The Aim pendant luminaire with LED technology offers you maximum flexibility when hanging above the dining table or kitchen counter. It looks equally impressive arranged freely in generously proportioned rooms with high ceilings.
The Flos luminaire is available in 1-, 2-, 3- or 5-lamp versions. However, the basic design always remains the same: one or more lamp heads are joined by the decorative cable suspension, which can be flexibly attached to the ceiling thanks to one or more holding points. Thus, you determine the position at which the lamp head is suspended.
The spotlight-like lampshades can be individually aligned and thus allow direct zone light for the dining table as well as indirect lighting when you turn them towards the ceiling or wall. The Aim LED pendant luminaire is available in several trendy colors and, in the case of the Aim Mix, also with differently sized luminaire heads, in a contrasting color mix if desired.
Aim Small – the little sister
Aim Mix – imaginative mix of size and color
Aim Mix takes the versatile design options to the next level, offering creative lighting and design solutions unlike any other. The pendant lamp from Flos features two or three lamp heads in different sizes. You can also choose these in different colors if required. This makes the look of the Flos Aim even more casual and lively and gives you maximum design freedom. By the way, the 5-lamp Aim pendant lights also allow numerous configurations. Let our customer service advise you on this. The competent team will show you even more design concepts that can be realized with the Aim pendant light.
Discover Flos Aim in trendy colors
Flos Aim – imposing pendant lamp for maximum flexibility
The Bouroullec brothers – two creative minds with trend-setting designs
The Bouroullec brothers have long been a well-established team. Ronan, born in 1971, and Erwan, born in 1976, have been working together in their joint studio in Paris since 1998. The fact that they are now among France's top designers and also enjoy a first-class reputation internationally is due not least to their different personalities: Ronan is the creative high-flyer of the two, who has always loved to draw. Erwan, on the other hand, is particularly tech-savvy, but loves craftsmanship just as much. He is committed to only designing objects that he can build by hand himself.
The Frenchmen, who love to experiment, complement each other perfectly in their work, provide each other with approaches and ideas, and not infrequently disagree with each other. But there's one thing they can both rely on: Only when they both stand behind a design one hundred percent will it be realized. Their product portfolio is very comprehensive and ranges from useful everyday objects to architectural projects.
Ronan and Erwan are always on the lookout for interesting contrasts and unusual combinations. They often refer to nature with their designs and like to break new ground. An example of this is the Aim pendant lamp, which the brothers designed in 2013 for the Italian premium manufacturer Flos.
Aim – unlimited design freedom
Every design is based on an idea, and in the case of Aim it was the desire for maximum flexibility in lighting: the Bouroullec brothers wanted to create a luminaire that could be adapted almost infinitely to meet all needs. This idea gave rise to a refined lighting object that revolutionized the classic design of the pendant lamp.
In doing so, the brothers break with two basic principles of lighting design:
In doing so, the brothers break with two basic principles of lighting design:
Placement of the light source
The first refers to the central placement of the light source: As a rule, the ceiling outlet determines the position of the pendant luminaire and thus also of the luminaire heads. Not so with the Aim: the LED pendant luminaire from Flos allows maximum scope for lighting design thanks to the flexibly suspendable cables from the ceiling. The luminaire heads can also be individually aligned – to the table, to the wall or to the ceiling.
Function of the cable work
The second maxim that the Bouroullecs question with the Aim refers to the cable work, which often takes on the role as a functional accessory. The brothers do not see the cables in their pendant light as a mere means to an end, but use them deliberately as a design element. The sweeping pendants give the luminaire a lively appearance and bear a distant resemblance to a climbing plant that makes its way through the room.
The amazing thing: Despite its great visual impact, the Aim is reduced to basic elements with its light heads and cables. But due to the unusual suspension it unfolds a noticeable dynamic and takes strong presence in the room.
